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Texas Biz Center

OUR TEAM

Joseph Romero de Velasco

EXECUTIVE DIRECTOR

Joseph started his advertising career in Televisa’s theatre as an actor. He is a graduate at the Los Angeles Trade Technical College, with postgraduate studies at the Art Center College of Design and University of Minnesota. A native of Aguascalientes, Ags., Joseph is a member of a prominent family from the state of Zacatecas that has provided over 50 years of public service both locally and nationally.

In 1993, Joseph started working with Neiman Marcus as an international ad agency for the Mexico markets until 1998.

With over 25 years of experience in advertising, public relations and direct marketing in 20 Latin American countries, Sweden, the Far East and the U.S. for companies such as Northwest Airlines, Avis Rent-A-Car, 3M, Dairy Queen, Zale Jewelers, and many others, Joseph and his team keeps the “Excellence Touch” in all their work by providing exceptional service and concern for the ROI and metrics with all their clients with Service, Service, Service.

On February 2013 Joseph founded the Associacion de Federaciones Mexicanas en el Exterior with a Financial Seminar by FDIC followed with a scholarship program with CashAmerica and North Lake Community College. On May 2018, Joseph with assistance from the U.S. Department of Commerce launched the Texas BizCenter as an International Business Development Services utilizing his more than 30 years of advertising and marketing experience.

Javier A. Mazón

ASSOCIATE BUSINESS DEVELOPMENT MANAGER

Javier with a 50+ year career that has encompassed a broad range of operating, C- suite, BOD, external affairs and leadership positions, involving both international and U.S. domestic operations & management responsibilities has developed international executive positions with Texas Instruments, Oki Electric and other U.S. and South American companies.

 In his direct work for clients, he specializes in international expansion strategy, forming new businesses, market entry initiatives, developing public/private sector relationships and establishing in-country operations in Mexico and the U.S.

Business-Related Affiliations, Texas Chamber of Commerce International Business Resource Center / Executive Committee  Advisory Board US Department of Commerce North Texas District Export Council –Executive Committee Irving Texas Chamber of Commerce, International Sister Cities Advisory Board, University of Texas, Dallas – International Executive Committee.

Javier is responsible for all imports certification process for non-perishable products from Mexico to Texas and overseas.

 

 

 

Eliseo Mendoza-Altamira

CHIEF MARKETING OFFICER

With an acumen that spans three decades of entrepreneurship in advertising/marketing in both the United States and Mexico, Eliseo has led multicultural advertising for such accounts as Shell’s Quaker State, Pennzoil and their Car Care brands and BMW Group’s MINI USA, yielding no less than a 400% increase in sales for the latter and unprecedented inroads and brand awareness impact with untapped multicultural markets for the former.

Strategic planning and market intelligence are at the core of his career, serving as consultant to various leading Multicultural Ad Agencies and companies such as the multiple-award winning LatinWorks and Sanders/Wingo, to name a couple.

Eliseo has been deeply involved with the automotive industry and is active in various roles with leading premium marques such as Porsche USA, BMW NA and Ferrari NA on the one hand, complemented on the other, with extensive market-engagement expertise in short, mid and long-term awareness, loyalty and conquest campaigns with companies such as the United States premiere Formula 1 track: Circuit of the Americas, building and running a program for Audi NA.

Eliseo, based in Austin for almost 20-years, is focused in expanding business opportunities with strategic planning and marketing in the United States and Mexico.

 

Andrea Rendón

LANGUAGE MANAGEMENT DIRECTOR

Andrea Rendon studied at Universidad Internacional in Cuernavaca considered one of the capitals in Latin America where they teach Spanish approved by the Royal Language Academy of Spain (UNINTER) where she got her Degree in Linguistics (focused on Spanish and English language proficiency applied to teaching, translation and communication). She also has Cambridge Certifications.
Andrea started working as an English teacher nine years ago. She has also worked as a translator with Texas BizCenter developing websites from English to Spanish for Vantage Bank, South Padre Island and several other clients.

Andrea acquired experience as a Spanish Editor for grammar and style supervision when she worked at the Editorial Centre of UNINTER for their school magazine. Her experience allow us to define clearly wether the message or copy is tailored for Educational, Persuasive, Technical or film and TV scripts for our Spanish speaking consumers or business communications.

Alejandra Alatorre Huerta

TRAFFIC COODINATOR

Alejandra (Ale) egresada del CBtis 118 Senior High Schol con la Carrera Técnica en Administración de Empresas.

Su carrera en BA la ayuda a coordinar todos los proyectos presentes y futuros de manera eficiente y precisa. Básicamente como Coordinador de Tráfico de cada proyecto desde la etapa de planificación hasta la ejecución final.

Además de ser una joven madre, Ale es líder de 15 niñas adolescentes, motivándolas y orientándolas en su formación física, psicosocial, intelectual y religiosa, para integrarse a nuestra sociedad.

Ale, también ayuda con el diseño gráfico y las redes sociales.

Marlene Lozano

INDUSTRIAL PROJECT COORDINATOR

Marlene who hails from Cuernavaca as assistant to a real estate agency for five years, brings her experience in demographic and land location for our maquiladoras’ Real Estate projects along with two years in locating food products and logistics for our imports operations from Mexico.

Marlene has also demonstrated talent for layout and photos selection since 2018 as an administrative assistant for Texas BizCenter. She spends her free time with her lovely little girl, three dogs and two cats.

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