About us
The Texas BizCenter was born in 2017 with assistance from the US Department of Commerce,regarding Mexico in McAllen with a publication for South Padre Island and assistance from their City Manager, Ms. Guthrie allowing the founder Joseph Romero de Velasco and businessman Rolando Lozano re-open the sistership doors between San Pedro Garza Garcia and this beautiful island, an archipielago nestled in the coastline from the wetlands in Louisiana to the Rio Grande Valley.
Our values
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”
-Aristotle
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CASE STUDIO
SOCCER BLAST USA
A Successful case study includes the “Soccer Blast USA” tour on November 1993 where management from P&G and Kroger Supermarkets, coordinated two mixed international grpups. One Women and One men all mixed from Africa, Europe and Latin America. The first event took place Romero Group was hired as a PR service to start at the Centennial Hall at Fair Park in Dallas. RESULTS. We achieved our goal in both, Dallas and the Astro Arena in Houston by bringing a mayority of anglo saxon fathers who brought their boys and girls with them to learn all about soccer since they only played basketball and football. This event helped the “Soccer Blast USA girls participate in the following Olympic Games and won to the Chinese team.
DAVID VS. GOLIATH
D l3M Cleaning Products was the Thinsulate brand we won vs. BBD&O Minneapolis. By using several years of experience with the 3M corporate culture. Which has become their reason for success worldwide by focusing in their Features, Advantages and Benefits vs. the «Latest, with claver and explosive ideas whch was the concept presented by BBD&O and two other major agencies.
HOW JACKIE AND PRESIDENT KENNEDY HELPED NEIMAN MARCUS?
I visited Neiman Marcus, Marketing Manager, InCircle Platinum Card to match them for business with Westin Las Brisas in Acapulco. I explained that Las Brisas was very famous since Jackie and President Kennedy had their honeymoon at Las Brisas. Neiman was very pleased with the idea and the ROI became very successful so they continued with the program for a longer term with 70,000 Neiman Marcus InCircle Platinum Card members.
Lo que dice la gente
COMPETING WITH THE GIANTS
With Ford Motor Credit, our agency had to compete with Foot Coone & Belding in Puerto Rico for the Associates Financial Services . Winning the largest and most profitable account in their Hispanic universe. After bringing this account from 35% on the red it was expanded coincidentally to 35% on the black. Our agency had to prepare the Olympic Committee contract to be able to work with the account which we won and having Daniel Santos, a great Puerto Rican boxer, bringing home a Silver Medal from the Olympics.
Jo Mulligan
Atlanta, GA
BIZ TURISMO
EDITION DUBAI
BIZ TURISMO
EDITION QUERETARO
