Joseph Romero de Velasco
President – Creative Director
Joseph started his advertising career in Televisa’s theatre as an actor. He is a graduate at the Los Angeles Trade Technical College, with postgraduate studies at the Art Center College of Design and University of Minnesota. A native of Aguascalientes, Ags., Joseph is a member of a prominent family from the state of Zacatecas that has provided over 50 years of public service both locally and nationally. Joseph started Romero Group International Advertising the Fall of 1993 with a project for Procter & Gamble and a month later started working with Neiman Marcus as an international ad agency for the Mexico markets until 1998.
With over 25 years of experience in advertising, public relations and direct marketing in 20 Latin American countries, Sweden, the Far East and the U.S. for companies such as Northwest Airlines, Avis Rent-A-Car, 3M, Dairy Queen, Zale Jewelers, Medtronic, Fiesta Americana, and many others, Joseph and his team keeps the “Excellence Touch” in all their work by providing exceptional service and concern for the ROI and metrics with all their clients.
“Our successful relationships through the years have been developed by creating a dynamite team in all projects that includes our client.” Said Joseph about his formula for success.
On February 2013 Joseph founded the Associacion de Federaciones Mexicanas en el Exterior with a Financial Seminar by FDIC followed with a scholarship program with CashAmerica and North Lake Community College.
Ericka Ulrich
Director, Mexico
Ericka Ulrich has extensive experience in public relations and corporate communications. She has worked in agencies such as Fleishman Hillard and Zimat Golin Harris managing accounts such as: Mexico Tourism and Board office for National and International markets, Houston Bureau, Mattel, MTV, Sony Entertainment Television, among others.
Ericka also was Director of Communications and Marketing at HUGO BOSS MÉXICO, managing to dress the Mexican National Soccer Team. She worked in PLANECO, Assistens, and EstrategiaBlue, managing accounts like: Cancun Tourism Bureau, Carnival, Jaguar and Land Rover, Koblenz, Starwood hotels, Sandos Hotels, Accor Hotels, among others.
Ericka studied Communications at Universidad Intercontinental (UIC), has an LCCI Diploma in Marketing, advertising and public relations at the College of Central London, Corporate Communication and Neuromarketing Diplomas.
Eliseo Mendoza-Altamira
Chief Marketing Officer
With an acumen that spans three decades of entrepreneurship in advertising/marketing in both the United States and Mexico, Eliseo has led multicultural advertising for such accounts as Shell’s Quaker State, Pennzoil and their Car Care brands and BMW Group’s MINI USA, yielding no less than a 400% increase in sales for the latter and unprecedented inroads and brand awareness impact with untapped multicultural markets for the former.
Strategic planning and market intelligence are at the core of his career, serving as consultant to various leading Multicultural Ad Agencies and companies such as the multiple-award winning LatinWorks and Sanders/Wingo, to name a couple.
Eliseo has been deeply involved with the automotive industry and is active in various roles with leading premium marques such as Porsche USA, BMW NA and Ferrari NA on the one hand, complemented on the other, with extensive market-engagement expertise in short, mid and long-term awareness, loyalty and conquest campaigns with companies such as the United States premiere Formula 1 track: Circuit of the Americas, building and running a program for Audi NA. Eliseo, based in Austin for almost 20-years, is focused in expanding business opportunities in the “Number One City to Live in the United States” is offering.
Andrea Rendon
Language Management Director
Andrea Rendon studied at Universidad Internacional in Cuernavaca considered one of the capitals in Latin America where they teach Spanish approved by the Royal Language Academy of Spain (UNINTER) where she got her Degree in Linguistics (focused on Spanish and English language proficiency applied to teaching, translation and communication). She also has Cambridge Certifications.
Andrea started working as an English teacher nine years ago. She has also worked as a translator with Romero Group developing websites from English to Spanish for Vantage Bank, South Padre Island and several other clients.
Andrea acquired experience as a Spanish Editor for grammar and style supervision when she worked at the Editorial Centre of UNINTER for their school magazine. Her experience allow us to define clearly wether the message or copy is tailored for Educational, Persuasive, Technical or film and TV scripts for our Spanish speaking consumers or business communications.